Hello, I’m Deni

I’m interested in the messy, complex systems problems behind seemingly simple interfaces. My work sits at the intersection of product design, systems thinking, and engineering - shaping high-stake, defining product experiences while building the systems that help teams move faster with confidence.

Currently evolving the product design system @Simplii Financial

Selected work

Colour token documentation showing primitive and semantic colour scales

Design Systems | 2026

Revamping Simplii’s Colour system

Turning a library of hex codes into a scalable tokenized colour system ahead of product rebrand.

Shipped

UX: Edge-case improvement | 2026

In-app Notifications

Improving how multiple in-app notifications are surfaced without a dedicated notification center — designed within launch time and scope constraints.

ShippedProtected
Before and after of the Simplii mobile app: the old dark account list on the left, the rebranded light home screen on the right, joined by an arrow.

Design Systems | 2026

Simplii Operating System: Rebrand

Led the rebrand of the design system, architecting new components, tokens, and creating a cohesive visual identity that positioned the design system as a product infrastructure supporting experiences for over 2M customers.

ShippedProtected
Screens from the mobile cheque deposit flow: capturing the cheque, photo tips, an error-recovery dialog, and the deposit confirmation.

Product design | 2026

Mobile Cheque deposit

Redesigning the mobile cheque deposit flow to improve clarity and reduce steps to completion, while establishing reusable patterns and standards for error recovery across the product.

ShippedComing soon